The spirit of enterprise
The company will be "quality of life, innovation as the driving force, the fundamental integrity" for the purpose to achieve sustained, steady and healthy development。
Management philosophy
Honesty: Li-word, words really real line.
Quality: Quality First, to ensure qualification.
RESULTS: The results-oriented, and create excellence.
Harmony: unity, cooperation, and create harmony.
Safety: people-oriented, safety first.
Corporate purposes
Create benefits for businesses：Creating benefits for businesses, is the smell Cinda basic requirements of e-business. Adhere to the scientific concept of development, improve profitability, the pursuit of sustainable development and corporate businesses to maximize efficiency。
Creating value for customers：Creating value for customers, is the smell Cinda reflect the value of e-business. The pursuit of consistency enterprise value and customer value, to provide customers with value-added services to enhance customer value and enterprise synchronization value。
Creating opportunities for staff：Creating opportunities for employees, Wen letter is the fundamental concept of e-business. Adhere to the people-oriented, respect for employees value, trust staff capacity, to create a platform for the development of employees, the personal values ​​of employees in enterprise development can be achieved。
Create wealth for society：Create wealth for society, Wen letter of e-business is the ultimate goal. Conscientiously fulfill the economic and social responsibility, to create social wealth, social services, contributing to society, enterprise development and social harmony